ThreeSixty Group brands expand in Europe – Toy World


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ThreeSixty Group is presenting its portfolio of brands in Nuremberg this year as the company builds on its success in the US, Australia and Asia Pacific.

With its brands FAO Schwarz, Sharper Image, Discovery Toys and Discovery #Mindblown, ThreeSixty Group welcomes visitors to its stand at the Nuremberg Toy Fair this year, as it expands across the European market. The numerous lines on offer across its product portfolio have been designed to inspire children’s imaginations and creativity, and all enjoy great popularity with kids of all ages.

As part of the Group’s expansion into Europe, new distribution partnerships have been announced, including Canal Toys for France and the UK.

“Building on our success in the US, Australia and Asia Pacific we are accelerating our expansion into Europe,” commented Jan-Eric Kloth, president at ThreeSixty Group. “We are very pleased to present all our brands at this year’s Spielwarenmesse. With all four brands prominently displayed across two booths, we are confident customers will enjoy what they see. We are launching numerous product innovations and retail concepts across the European market that will delight retailers and consumers alike, and in Nuremberg, we will be providing a comprehensive insight into our plans.”

Intersource APS has also been announced as distribution partner for the Nordics. In addition, the group is expanding its strategic retail partnership with The PRG Retail Group across all its chains (Toys Center, King Jouet and Toys R Us in the Iberian Peninsula).

“These new partnerships will allow us to bring our innovative and high-quality products to even more customers in Europe and further solidify our position as a leading player in the market,” added Jan-Eric. “We are confident that our collaboration with these esteemed companies will be a great success and we look forward to working together with our new partners.”

Sharper Image has been creating innovative products since 1977. With a focus on remote control and laser tag, offering fun for kids and teenagers, the brand has become known for innovation and clever technology driven products. Highlights include the Laser Hand Tank range, the RC Hydro Racers Speed Boat set with pool and the Toy RC Mecha Rivals. For retailers, Sharper Image offers various trade displays, life size stands, online and offline merchandising and product trailers to showcase products.

FAO Schwarz is one of the most renowned and iconic toy brands in the world, famous for unique toys, life-size stuffed animals, and interactive retail experiences. The iconic FAO Schwarz Soldiers will be on hand in Nuremberg, representing the New York flagship store and premises in London, Dublin and Milan.

Discovery #Mindblown introduces unique STEM toys and games that inspire curiosity, imagination and creativity. The assortment includes products from six thematic areas: Create, Imagine, Play, Compose, Pretend and Explore, and encourages younger children to explore the world through interactive experiences. Discovery Toys offers a concise range of best sellers in the pre-school category, from remote control creatures, such as dragons to spiders, to imaginative play and music.

Visitors to the Spielwarenmesse can meet the popular German-American TV host Steven Gätjen at the FAO Schwarz booth, C-04 in Hall 4A, today (Thursday, February 2nd) at 5pm. ThreeSixty Group can also be found at Stand C-02, D-0 (Hall 4A).

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