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For this week’s Don’t DillyDally we’ve surfaced a range of launches we’re sure will sell out, including a collaboration with Shinola and Crate and Barrel, Lovevery toys at Target and a cozy-but-cool blanket from Brooklinen and Pendleton.
Brooklinen, which makes some of our favorite sheets, and Pendleton, which makes cozy, nice-looking blankets, have come together for a geometric throw that uses Pendleton’s classic color scheme in a nontraditional way. The blanket is big enough to completely cover a twin-sized bed and is made of a wool-cotton blend.
Fashion icon Iris Apfel is known for her statement-making glasses, so it’s not surprising that her eyewear collection with Zenni is particularly good. The collection, cheekily named “Zentennial” to celebrate her 100th birthday, includes five frames in a variety of patterns and shapes. There’s the “Iris Apfel,” which mimics her iconic glasses shape, along with four other oversized styles. Everything is under $50 and comes with a trifold case and cloth, both of which feature an illustration of Apfel’s signature glasses silhouette.
To celebrate the release of Marvel’s Shang-Chi and the Legend of the Ten Rings, sparkling water brand Sanzo is selling limited-edition cans of its lychee water featuring characters from the film. Each pack comes with 12 cans, and all four characters get three cans each. Sanzo first popped up on our radar in 2019, with the introduction of its Calamansi water, which our friends at Grub Street called “the cure for seltzer fatigue.” The brand uses purees from South Asian fruits (lychee is from Thailand) to celebrate AAPI culture. Every can you purchase supports the Coalition of Asian Pacifics in Entertainment (CAPE), with the brand donating 5 percent of proceeds to the cause.
When Strategist writer Lauren Ro tested a bunch of Montessori-inspired toy boxes she dubbed Lovevery’s the most fun to play with, noting the brand’s quality toys and thoughtful designs. The boxes are pricey though — each kit is $80 for kids 0-12 months and $120 for kids aged 13 months to 2 years. Now Lovevery is available at Target, bringing their fun-making toys to the retailer at a much more affordable price. Toys are organized by age group and range from sensory balls to this play gym, which is suitable for newborns to 1-year-olds and promises hours of fun.
Also new at Target, Refinery29 has teamed up with the retailer on a line of home goods that includes comforters, throws, and pillows. This pillow from the collection is nice-looking and has just enough texture to not feel like, well, a basic white pillow.
Classic Detroit brand Shinola has teamed up with Crate and Barrel on a collection that feels both cozy and elegant. Pieces include puffy, overstuffed chairs, curved walnut dressers, and lots of woven canvas and leather. Certain items from the collection, like the couches, are backordered or shipping in 10 to 14 weeks, but some things, like this oak coffee table, are in stock and ready to ship.
If you’ve ever wanted to make your own hot pot at home, now you can do just that. Spice brand Fly by Jing, which makes an excellent chili crisp, now sells a hot-pot base, which it’s describing as “spicy, tingly, and complex.” The base is made up of ginger, star anise, clove, and Sichuan pepper for an added layer of heat.
Susan Alexandra’s latest collaboration is with Hello Kitty, and it’s just as kitschy and cute as one might expect. There are beaded barrettes, bows, and bags. We like this one from the collection, which features Hello Kitty’s face and her signature bright-red bow. Every bag is made to order, so if you order now, you can expect to have it in hand in three weeks.
K-Swiss is celebrating Black entrepreneurship with a new collection called Compton Country Club, meant to riff on the wheeling and dealing that traditionally took place in the wood-paneled backrooms among the country’s elite. Rapper YG is the face of the new initiative, along with artists from his 4Hunnid label. The launch includes a blinged-out version of the classic K-Swiss LX sneaker, which is aptly named “Disco.”
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
9 Things That’ll Sell Out: From Shinola to Susan Alexandra
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