BrandSpark International Announces Most Trusted Consumer Product Brands for 2021 – Salamanca Press


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NEW YORK, Feb. 23, 2021 /PRNewswire-PRWeb/ — Leading market research firm BrandSpark International today announced the 2021 winners of the BrandSpark Most Trusted Awards (“BMTA”) for everyday consumer product brands. The winners were selected based on a survey of 17,990 U.S. shoppers who shared their thoughts on which brands they trust the most and reasons for that trust.The BrandSpark Most Trusted Awards program helps shoppers make purchase decisions and identify brands they can trust based on the experience of thousands of other consumers. “With the pandemic and fragile economy, consumers are more cautious than ever about what they are bringing into their homes,” said Robert Levy, President and CEO of BrandSpark International. “So, right now, building a bridge of trust is more important than ever for brands. The BrandSpark Most Trusted Awards seal has been a visual reminder of that trust for 8 years. It underscores that other shoppers trust the brand and helps build trust with new consumers to ultimately drive purchase.”For the second year, BrandSpark has partnered with premier news magazine brand Newsweek to help drive awareness of these award-winning brands. The partnership will include features of the winners in print and digital formats, targeted communications to readers and unique high-value advertising opportunities for brands anchored by editorial content.Highlights of the 2021 BMTAs and the BrandSpark Trust Study include: Awards are given in 167 Consumer Product categories87 new categories were studied this year, 17 of which were OTC/Health categories as trust in OTC products continues to be extremely importantThe most important drivers of brand trust are: providing sufficiently detailed information about products, being transparent about how products are made, offering consistent fair pricing, and responding quickly to issuesAmericans continue to be more loyal to the brands they trust. 47% say they are loyal to brand names vs. 44% a year ago and 40% in 2017 and 2018.Americans are also doing a lot more shopping online, where they are encountering new brands to compare with past favorites. 32% are making purchases online at least once a week vs. 27% a year ago, which can lead to increased brand switchingManufacturer Procter & Gamble had the most brand wins with 21 total, 7 wins in Laundry categories aloneThe BrandSpark Most Trusted Awards 2021 winners are listed below. See details at*= new categoryBABY & KIDSBaby Laundry Detergent: DreftBaby Lotion: Johnson’s BabyBaby Monitor: VTechBaby Probiotics: CulturelleBaby Toys*: Fisher PriceBaby Wash / Shampoo: Johnson’s BabyBreast Pump: MedelaChildren’s Allergy Medicine: BenadrylChildren’s Cough Medicine*: TylenolChildren’s Learning Toys*: Fisher Price / LeapFrog (TIE)Children’s Thermometer: BraunChildren’s Vitamins: FlintstonesDiaper Bag*: Skip HopDiaper Rash Cream: DesitinDiapers: PampersDolls*: BarbieNipple Cream*: LansinohNursing Pads: LansinohNursing Pillow*: BoppyPlaypen/Playard*: GracoFOOD & BEVERAGEAll-Purpose Flour*: Gold MedalAlternative Flour (Non-Wheat)*: Bob’s Red MillArtisan Flatbread: StonefireAvocado Oil*: Chosen FoodsBetter-For-You Frozen Dessert*: Halo TopButter: Land O’LakesCalifornia Wine*: Robert MondaviCanned Seafood*: StarKistChocolate: HersheyChocolate Chips*: NestleCocoa Powder*: HersheyCoconut Oil (Cooking)*: NutivaCoconut Water*: Vita CocoCooking Oil Spray: PamCooking Stock/Broth*: SwansonDairy Free Cheese*: DaiyaEggs: Eggland’s BestFlavored Water Enhancer*: MiOFrozen Fruit*: DoleFrozen Pie Shells*: PillsburyFrozen Potato Products: Ore-IdaFrozen Vegetables*: Birds EyeHoney*: Sue BeeHot Sauce: Frank’s RedHotIced Tea*: LiptonInstant Noodles*: NissinJerky: Jack Link’sLunch Kits*: LunchablesMustard: French’sNon-Alcoholic Beer*: HeinekenNon-Dairy Yogurt*: Silk / Chobani (TIE)Oat Milk*: OatlyPasta Sauce: RAGÚPickles*: VlasicPlant-Based Meat Alternatives: Beyond Meat / Morningstar Farms (TIE)Ready-to-Drink Smoothies*: NakedReduced Calorie Beer*: Bud LightSalad Kits*: DoleSalsa*: PaceSteak Sauce*: A.1.Taco Kits*: Old El PasoWhite Vinegar*: HeinzYogurt Drink*: Yoplait / Chobani (TIE)HEALTH & BEAUTYAcne Treatment System: NeutrogenaAllergy Eye Drops*: VisineAllergy Nasal Spray*: FlonaseAnti-Aging Skin Care Products: OlayBack Pain Relief: Tylenol / Aleve (TIE)Blood Glucose Monitors*: One Touch / Accu-Chek (TIE)Blood Pressure Monitors: OmronCold Sore Remedy: AbrevaContact Lens Solution: Bausch & LombDenture Adhesive: FixodentDenture Cleanser: PolidentDiarrhea Medication: ImodiumEar Pain Relief*: Hyland’sEczema Cream*: AveenoEye Cream*: OlayFiber Supplement: MetamucilFoot Antifungal Products*: LotriminHair Regrowth Products: RogaineHair Removal: NairHair Root Touch-up: ClairolHand Sanitizer: PurellHemorrhoid Treatment*: Preparation HInsect Bite/Sting Treatment: OFF!Immune System Support*: Emergen-CLaxative: Dulcolax / RestoraLAX (Miralax) (TIE)Lice Treatment*: NixMen’s Body Wash: Dove Men+CareMen’s Skin Care: Dove Men+CareMicellar Water: GarnierMouthwash: ListerineOmega 3 Fish Oil Supplements*: Nature MadePain Relief Patch*: SalonpasProbiotic Supplements: Culturelle / Align / Nature’s Bounty (TIE)Salon/Professional Shampoo (Over $10)*: Biolage / Redken / Paul Mitchell (TIE)Sensitive Toothpaste: SensodyneSnoring Aids*: Breathe RightSore Throat Spray*: ChlorasepticSunscreen: CoppertoneTeeth Whitening: CrestToothpaste for Gum Health*: CrestTopical Cough Suppressant*: Vicks VapoRubTopical Pain Relief Cream/Gel: Icy HotUpset Stomach Relief: Pepto BismolWart Removal*: Compound WWomen’s Body Wash*: DoveYeast Infection Medication: MonistatHOME GOODSBarbecue Grill: WeberBeard Trimmer*: WahlBlender: NinjaCast Iron Skillets & Pans*: LodgeComputer Monitor*: DellElectric Kettle*: Hamilton BeachElectric Shaver: Philips NorelcoElectric Toothbrush: Oral-BFood Processor*: KitchenAid / Cuisinart (TIE)Golf Clubs*: CallawayHair Clipper*: WahlMattress: SealyOven/Range: GERice Cooker*: AromaRobot Vacuum*: Roomba by iRobotSlow Cooker: Corck-PotStand Mixer*: KitchenAidWasher / Dryer: Maytag / Whirlpool (TIE)Wet Dry Vacuum*: BissellWindshield Wipers*: Rain-XHOUSEHOLD & PETAir Freshener Spray*: FebrezeAntibacterial Soap*: DialBath & Shower Cleaner: Scrubbing BubblesCat Food: PurinaCat Treats*: TemptationsDental Chews For Dogs*: GreeniesDishwasher Detergent: CascadeDisinfecting Wipes*: Lysol / Clorox (TIE)Dog Treats: Milk-BoneDrain Cleaner: DranoDryer Sheets: BounceFabric Refresher*: FebrezeFabric Softener: DownyFlea & Tick Prevention: FrontlineFood Storage Bags: ZiplocFood Storage Containers: RubbermaidGlass Cleaner: WindexInsect Control: RaidInsect Repellant: OFF!Laundry Detergent: TideLaundry Detergent for Sensitive Skin: TideLaundry Scent Booster (In-Wash): DownyLaundry Stain Remover: ShoutLaundry Wrinkle Protection: DownyLED Light Bulbs: GEMop And Bucket*: O-CedarMulti-Purpose Disinfecting Cleaner: LysolPlug-In Air Freshener*: GladePremium Adult Dog Food*: Purina (ONE, Pro Plan)Premium Puppy Food*: Purina (ONE, Pro Plan)Shoe/Boot Polish*: KiwiShoe/Sneaker Protector*: KiwiSponges*: Scotch BriteStainless Steel Cleaner*: WeimanToilet Bowl Cleaner*: LysolToilet Paper: CharminWater Filtration (Pitchers & Bottles)*: BritaWood Surface Care: PledgeHow winners are determined17,990 American shoppers determined the BrandSpark Most Trusted Awards winners for 2021 through their top-of-mind unaided responses for categories in which they shop. The results are ranked based on the greatest volume of mentions as the most trusted brand in the category (ties are declared if the margin of victory is within 3%).About BrandSpark InternationalFounded in 2001, BrandSpark International combines real world consumer insight with marketing credentials and services. BrandSpark Insights decodes the consumer omni-channel decision-making process and quantifies the impact of brand trust in order to inspire brand and shopper strategy. BrandSpark Marketing Services runs major consumer product awards programs Best New Product Awards and BrandSpark Most Trusted Awards , and also consumer product endorsement and amplification platform, For more information, visit BrandSpark also conducts the Most Trusted Awards annually in Canada.# # #Permission and authorization are required in order to reference the BrandSpark Most Trusted Awards win or use the claim or logo.For further information or interview requests, please contact: Press Contact: Victoria Kucera, Spotlight Media Relations [email protected] International: Robert Levy, President, [email protected] International: Adam Bellisario, Program Director [email protected]: Brian Kolb, Chief Brand Officer, ENVveritas, [email protected] ContactVictoria Kucera, Spotlight Media Relations, +1 2183484721, [email protected] BrandSpark International

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